Education

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Experience

Digital Audit Coordinator I, 07/2023 – present

• Audited social media ads, organic social media posts, and emails on a daily basis
• Compared information from internal sources with ad campaigns to verify accuracy of dates, landing page links, creative, and copy
• Communicated errors/discrepancies/questions to the appropriate person/people utilizing Microsoft Teams
• Followed best practices and client-specific criteria/requests when examining creative and copy
• Performed quality assurance for 100+ clients by examining web experience, social, and reputational factors
• Utilized internal tools to communicate with consumers
• Audited creative and copy for high-touch clients prior to client approval
• Tracked errors in Microsoft Dynamics
• Resolved cases in Microsoft Dynamics
• Uploaded files to Microsoft SharePoint
• Confirmed that links had UTM parameters set up correctly
• Adjusted copy and URLs as necessary
• Completed miscellaneous projects as assigned to support departmental and company goals

Reputation Specialist I, 10/2022 – 06/2023

• Composed customized review responses for 15,000+ positive, neutral, and negative reviews
• Logged customized review responses in internal tools
• Posted customized review responses live on 7 review sites
• Crafted and sent client notifications of customer reviews using Microsoft Outlook
• Tracked notifications using Microsoft Dynamics
• Checked client information to ensure correct information
• Communicated access issues to team
• Communicated with team members utilizing Microsoft Teams
• Maintained or exceeded monthly KPI for 3+ months with over 100%

Freelance Transcriptionist, 01/2021 – 11/2022
Rev.com

• Transcribed verbatim and non-verbatim audio and video files for clients using Rev.com’s editing tool
• Adapted to new transcription guidelines as they were released

User Experience Assistant, Sr., 10/2019 – 05/2020
Northern Arizona University – Cline Library

• Communicated with users in person, by phone, via email, and via chat regarding basic technology issues (e.g., printing, scanning, wireless connections), locating known items from the collection, and directing them to the proper resource when appropriate
• Maintained a strong knowledge of library services (e.g., website, Alma/Primo, LibCal) and procedures to provide excellent customer service
• Assisted with data collection in the form of gate counts and surveys gauging library usage
• Supported the Ask Us! desk operations, the User Services & Experience unit, and library collections by completing additional tasks as needed (e.g., designing flyers)
• Trained 3 new hires about policies and procedures
• Edited and updated documents in SharePoint

Assembly Hall Team Member, 7/2019 – 05/2020
Northern Arizona University – Cline Library

• Operated the Audio/Visual booth in Cline Library Assembly Hall for 4 events
• Assisted with cleaning the Assembly Hall after events

User Experience Assistant, 08/2018 – 09/2019
Northern Arizona University – Cline Library

• Communicated with users in person, by phone, via email, and via chat regarding basic technology issues (e.g., printing, scanning, wireless connections), locating known items from the collection, and directing them to the proper resource when appropriate
• Maintained a strong knowledge of library services (e.g., website, Alma/Primo, LibCal) and procedures to provide excellent customer service
• Addressed user pain point by proposing the inclusion of scanner information on library’s website
• Assisted with data collection in the form of gate counts and surveys gauging library usage
• Supported the Ask Us! desk operations, the User Services & Experience unit, and library collections by completing additional tasks as needed (e.g., designing flyers)
• Trained 3 new hires about policies and procedures

Social Media Poster, 01/2018 – 05/2018
Northern Arizona University – UTV Studios

• Authored copy for UTV Studios’ Twitter posts at least 3x/week
• Created content for UTV Studios’ Instagram page as needed

Honors G.U.R.U., 08/2018 – 12/2018
Northern Arizona University – Honors College

• Scheduled individual meetings with 17 first-year students in the Honors College to gauge their adjustment to college
• Created and distributed Google forms to plan events

Social Media Poster, 01/2018 – 05/2018
Northern Arizona University – NAZ Today

• Authored copy for NAZ Today’s YouTube page and social media posts
• Shared and scheduled content using Blox CMS, Tweetdeck, and Facebook
• Explored Facebook Insights’ features

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Volunteer & Internship Experience

Volunteer Social Media Manager, 06/2020 – present
Arizona Women’s Partnership, Inc.(AZWP)

• Created AZWP’s accounts on LinkedIn and MailChimp
• Distributed email campaigns to AZWP’s subscriber list
• Designed visuals accompanying text posts using Canva
• Scheduled Facebook and Twitter posts highlighting grant recipients

Volunteer Social Media Poster, 06/2020 – present
Lost Dogs Arizona (LDAZ)

• Posted lost, found, and reunited dogs to LDAZ’s Facebook page weekly
• Modified user-submitted photos to comply with LDAZ’s policies

Intern, 02/2020 – 03/2020
Museum of Northern Arizona

• Assisted with event setup
• Reviewed grant purchases
• Consolidated information into streamlined documents
• Modified survey based on existing document

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Projects

Digital Audience Management Project, 06/2022 – 08/2022
Arizona State University, MCO 566 Capstone Project

• Analyzed client data using Google Analytics, Google Ads, Facebook Insights, and Meta Business Suite
• Developed and recommended a digital strategy for the client based on historical data and client background
• Identified and justified a list of long-tail keywords (broad match, phrase match, and exact match) that the client should focus on in their Google Ads campaigns

Advertising Campaigns Project, 01/2020 – 05/2020
Northern Arizona University, ADV 411C Capstone Project

• Collaborated with 3 other team members to design a complete advertising campaign for a client in the beverage industry
• Wrote a creative brief, positioning statements, moderator questions, questionnaire, a creative strategy, and media plan
• Conducted in-person taste test and remote focus group

Non-profit and Social Entrepreneurship Project, 01/2020 – 05/2020
Northern Arizona University, ENT 400 UCERT Capstone Project

• Collaborated with 4 other team members to develop a business plan for a non-profit organization
• Conducted primary and secondary research to gather information
• Initiated the collection of survey data through Qualtrics

Public Relations Projects and Campaigns – Honors, 08/2019 – 12/2019
Northern Arizona University, PR 471C – Honors Capstone Project

• Collaborated with 3 other team members to develop a public relations campaign proposal for the client
• Conducted primary and secondary research to gather information
• Initiated the creation of the social media schedule and mock-up designs for new social media accounts
• For the honors component, collaborated with 1 other team member to research accessibility and inclusivity issues present at the client’s location

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Certifications

Google Analytics Individual Qualification, Google Digital Academy (Skillshop)
Issued: June 2022
Expires: June 2023

Mimic Pro, Stukent
Issued: June 2021
Expires: No expiration date

Mimic Social, Stukent
Issued: February 2021
Expires: No expiration date

Advanced Google Analytics, Google Analytics Academy
Issued: January 2021
Expires: January 2024

Google Analytics for Beginners, Google Analytics Academy
Issued: January 2021
Expires: January 2024

Microsoft Access 2019 Introductory, MyLab IT
Issued: November 2019
Expires: No expiration date

Microsoft Excel 2019 Introductory, MyLab IT
Issued: October 2019
Expires: No expiration date

Social Marketing Certification, Hootsuite Academy
Issued: April 2019
Expires: No expiration date

Hootsuite Platform Certification, Hootsuite Academy
Issued: April 2019
Expires: No expiration date